The Adventure Guide is a brochure my marketing team puts out twice a year to showcase all of the upcoming Adventure trips offered in the next few quarters. This last guide was my responsibility, and it proved to be one of the most challenging, yet rewarding projects I have worked on. The sheer amount of text involved was an initial intimidation and required plenty of trial and error in order to find a layout system which could be adaptable to each page, but keep a consistent look throughout the whole booklet, and most importantly, present the information in an easily legible and digestible way. The most time consuming aspect of the project was the process of locating suitable imagery and editing in order to meet my needs for each individual page. The photo editing process ranged from simple touch ups in Lightroom, to full blown manipulation in Photoshop, typically in order to extend a landscape photo vertically to fit the portrait orientation of the booklet. I decided to make the overall design very photo heavy to highlight the experiences and environments one would find themselves in if they participated in the program. Bold and vibrant colors and typography were used to contrast the more subdued photography and bring a level of fun and excitement to the overall feel of the booklet.
Being an Adventure leader myself for the past three years, this project was a great way to combine my love for the program and the outdoors with my love for design and art. While this booklet was part of my job, I still see it as a passion project and it was a privilege and pleasure to have the opportunity to design it.