The Norton Simon Museum is an art museum located in Pasadena known for its expansive collection of ancient and contemporary art, as well as its serene sculpture gardens. The Norton Simon showcases the past and the present, and I wanted my design to reflect that. Rather than commit to one of the specific styles of art held within the Norton, I kept the design broad with simple shapes/colors.
I wanted the elements of the piece to speak for themselves: The bold colors draw the viewer in as they sweep and curve across the page until they eventually lead to the wordmark. When creating the wordmark, I wanted to capture the elegance of the museum while remaining playful and welcoming.